In 2006, the mayor of São Paulo mayor banned the use of outdoor advertising, including billboards and transit. Initially, the business community was alarmed, and worried that there would be millions in lost revenue and tens of thousands of lost jobs. But a 2011 study showed that 70 percent of the city’s residents find the ban to be beneficial. The ban…
I stumbled upon AMC's new TV show about advertising after going to the FKM website. What a fascinating inside look in to pitching a client and the breakneck speed at creating campaigns. The first episode features WDWC vs McKinney pitching for Subway's business.
Note: Even though the video says preview, it is a full-length episode.
About the Show
AMC's new original series The Pitch offers viewers an intense, gripping, never-before-seen glimpse inside America’s top ad agencies. Each week watch two agencies as they compete to win a new client the only way they can: by going head-to-head in a cut-throat, winner-takes-all showdown, a presentation known as The Pitch. With only seven days to prepare, the pressure to perform is intense. The whining, the brainstorming, the blue-sky thinking: it’s all here as the teams work around the clock and pray for the moment of inspiration that will win them the job and keep their companies alive. The drama is real, the stakes are high, and the clock is ticking. From the producers of Undercover Boss.
Witness the pressure…The passion…The Pitch. Premieres Monday, April 30 9/8c on AMC
...Fifteen agencies agreed to appear, all of them small or midsize independent shops. (One, the Ad Store, competes in two episodes, so the total is 15 rather than 16.) Many larger, better-known agencies declined, worried about revealing the ingredients in their secret sauces; among them were BBDO, Leo Burnett, DDB, DraftFCB, JWT, McCann Erickson, Ogilvy & Mather and TBWA/Chiat/Day.
The Grey Group, a unit of WPP, said no because “the story is not about us,” said James R. Heekin, chairman and chief executive, but rather “it’s about building our clients’ brands first.”
“We don’t have anything against anyone doing a reality show,” he added, “but it’s not our style.”
Another well-known giant courted by “The Pitch” was Deutsch. Although “we love the premise,” said Val DiFebo, chief executive of the New York office of Deutsch, owned by the Interpublic Group of Companies, “our ‘reality’ precluded us from participating.”
“We’re eager to see the goods and explore if there is a competitive advantage for us to participate,” she added.
The agencies in “The Pitch” are: the Ad Store, Bandujo Advertising and Design, BooneOakley, Bozell, Conversation, DiMassimo Goldstein (a k a DiGo), FKM, the Hive, Jones Advertising, Kovel/Fuller, McKinney, Muse Communications, SK&G, WDCW LA (the Culver City, Calif., office of Wong, Doody, Crandall, Wiener) and Womenkind...
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