The latest issue of Newsweek has gone retro with Mad Men on the cover. To celebrate the 1960s theme, several advertisers such as Allstate, Lincoln, Tide, Mercedes-Benz, British Airways, Johnnie Walker, Benetton and Spam redesigned their ads in a 1960s style.
It turns out the guy in the video really is the founder and CEO of the new start-up, Michael Dubin. What’s more surprising, though, is the fact that he made the ad himself.
“The world is filled with bad commercials and people who are marketing too hard," Dubin says. "I think what we wanted to do is not take ourselves too seriously, and deliver an irreverent smart tone."
Dubin wrote the spot last October and shot it with his good friend and co-director, Lucia Aniello. It cost about $4,500 and the team managed to bang it out in a single day, shooting on location at the actual factory warehouse, at their fulfillment center in Gardena, California.
Not every CEO is cut out for making Funny or Die quality sketch-like ads, obviously. When he was living in New York, Michael Dubin took classes at beloved comedy training grounds, the Upright Citizens Brigade theatre, and has long dabbled in funny business.
Many design, marketing and advertising blogs have already covered the redesign of the famous Chiquita Banana stickers. However, I saw them for the first time only recently.
Advertising and PR Speed Networking Event, Nov. 12
Event: Advertising and public relations students and alumni are encouraged to bring their business cards and elevator speeches to a Speed Networking event hosted by the Department of Advertising.
When: 6 to 8 p.m., Nov. 12, 2009
Where: The West Atrium of the University of Texas West Pickle Research building (formerly the MCC building) at the corner of Mopac (Loop 1) and Braker Lane. A map is available online.
Background: This networking event is intended to foster quick introductions among students, alumni, faculty and friends of the Department of Advertising.
Attendees bring business cards and their "elevator speech." In a timed, organized rotation we'll introduce pairs of people. Each pair has three minutes to "elevator speech" each other. Where mutually appropriate, they exchange business cards. A timer sounds and the cycle repeats itself.
"...in Stockholm’s Odenplan subway station, the staircase has been retrofitted to resemble giant piano keys, which produce real sound, to encourage commuters to climb the stairs rather than ride the escalator. According to this video — which seems to be part of a Volkswagen marketing initiative, though it’s unclear — it’s been a raging success."
ZhuJiang beer has a really clever ad placed on the windows of taxi cabs. I agree with the original blog post author in that the brand gets lost as the window rolls down. The message of "it's ok to drink as long as you get a taxi" may be hard to understand too.
Here's a wonderful recap of the Sony Bravia "like.no.other" campaign. It looks like all the youtube videos have been taken down so here's the obligatory wikipedia entry.
"We snuck out into the middle of Broad Street to snap a pic in front of City Hall and all the crowds. When Will raised his hands for the picture, cheers erupted. So he continued to repeat the gesture, getting wild response from the crowd on both sides of the street up and down the street as far as we could see. We couldn't have planned this if we practiced and practiced. I wish the video was longer."
"A group of Texas Advertising students will be making a trip to Dallas to tour some ad agencies. On Thursday, TAG is hosting a happy hour. We'd love for you join us! Feel free to extend this invite to others (yes, even non-Texas grads!)
October 2, 2008 | 6-8 p.m. Texas Land and Cattle | 3130 Lemmon Ave. Dallas, TX 75204 Appetizers and drinks will be provided!"
My boss sent me this and suggested I post it here so therefore I'm going to post about it.
By the way, Rule #1 for you college students: In the future, when your boss suggests you do something, it's a good idea to do what he or she suggests.
Mark Malkoff, a comedian who works for the Colbert Report, is living in IKEA for a week. My boss said that this is brilliant and cost-effective marketing because all they have to do is allow him permission to film and post on youtube and give away some products.
The magical minds at Leo Burnett Colombo/Sri Lanka came up with a super simple way to promote Harry Potter 7. Watch as captivated individuals take pictures & video with their camera phones and even flip through the book, as if it is powering the bewitched object. Perhaps it is? Who knows!
Credits: Ramesh De Silva, Lalindra Amarasekara, Ifaz Bin Jameel, Selonica Nalawansa