Industry: Video Game Advertising

Inside Video Games (By the publishers of Adweek) has interviewed the Massive CEO about advertising and product integration in video games.

"Massive Inc. CEO Mitch Davis talked with us about product integration and advertising in Video Games. He shares his insights on:

-How the Massive Video Game Advertising Network Works
-Video Game Player Demographics and Behavior
-How Brands Develop Successful Strategies for Integrating into Games
-Measurement, ROI, and Costs of Video Game Campaigns
-Examples of Successful Campaigns
-Video Games and Music
-Future of Advertising and Brand Integration in Video Games"


To all y'all who took ADV 345J with Prof. Lisa Z. Dobias, do you remember talking about Massive Inc. in class?