In today's Dallas Morning News, there's an article about how Stephen F. Austin University and The Univ. of Texas at Austin are now affiliated with retirement homes that are being built in Nacogodoches ("Nack" as the locals call it) and Lake Travis in Austin. This unique arrangement allows for retirees to feel "reenergized by the college culture" and to experience college culture through classes and student life.
For decades, marketers and advertisers have targeted the Generation X and now Generation Y crowd. The biggest problem with these audiences is that they don't really have disposable income due to lack of salary. However, these retirees do have a rather large amount of dough.
How much dough separates the twenty-year old college student from the seventy-five year old college student?
Try $300,000.00
(estimate includes student loans, 401K, and pensions)
Sunday, July 23, 2006
The new kinds of college kids have $$$
Labels: culture
Subscribe to:
Post Comments (Atom)
Posts
1 comments:
You think the same advertisers will be targeting these two groups just because they are technically "college students"? Despite the higher income, I have a feeling Bud Light and Trojan might be sitting this one out, although the thought of grandpa doing a keg stand is pretty amusing.
Post a Comment