Advice: Use dancing bears in ads for success

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Scott Johnson, the ECD of Tribal DDB Dallas, wrote a very pertinent and interesting article about modern day consumers and advertising in Adweek (02/27/06). I really like his style of writing; it's succinct and to the point.

I particularly liked this excerpt:

Technology has made concepts like accuracy and accountability almost quaint. Consumers understand this better than most advertising agencies.

from brand flakes for breakfast