How to write headlines and why your career depends on it.

I found this lengthy article by Suzanne Pope, a Group Creative Director at John St. in Toronto over at ihaveanidea.

I particularly liked this excerpt because it talks about meeting deadlines. As a junior level creative myself, I can say that learning to meet deadlines, with quality work too, is one of the first skills students should master because life is full of deadlines.

But you're not a wannabe art director. You're a copywriter. That's what you want to be. And if you really want to be a copywriter, you will be one. But that means learning to love words even more than you resist them. It means getting over your fear of the blank page. It means developing the confidence that you can write five decent headlines ten minutes before they're due.