Church Marketing Sucks

For those of us who work in the branding/marketing communications department of churches, there's a site called Church Marketing Sucks. I think it's intriguing how more and more churches are hiring business people and applying marketing communication principles to spreading the Gospel of Christ. I first read about how many non-profits fail because they don't even have basic business operating fundamentals in The Cathedral Within by Bill Shore. If you go to Volunteer Match, a lot of the help wanted listings are for marketing help. As more and more churches are growing, I hear of more and more churches hiring art directors, creative directors, marketing directors, and account executives from the for-profit world.