Basically, advertising is story telling. And story telling is about communication. Both are about communicating to people a certain plot line, memory, or message. The internet and new technologies have allowed people to communicate even more effectively and interactively. More often than not, it has enhanced the conveyed message. In the case of Local Projects, it has also fostered community.
Below are some examples.
A very inspirational digital storytelling company called Local Projects. From Dwell.
An interactive twise on the traditional (especially in the Southern US) story telling quilt. Via Its Nice That.
Friday, May 09, 2008
21st century story telling
Labels: culture, future trends, online, ponder this
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