Microsoft's new ad campaign is titled "Life Takes Vista". Sound familiar? Back in February, Visa was rebranded with "Life Takes Visa". The AOR (agency of record) for Microsoft Windows is Crispin Porter + Bogusky while the AOR for Visa is TBWA\Chiat\Day.
Coincidentally, this is round two of Crispins clients directly-or indirectly-taking on TBWA\C\Ds clients. Apple is a client of TBWA\C\D. The first round was the I'm a PC vs. I'm a Mac ads.
Thanks to Lornie for the link.
update: I'd like to apologize to The Ranch readers for not verifying "Lornie" and the authenticity of the information before posting it. I'm assuming that's a basic rule of journalism.
Thursday, October 23, 2008
Are Microsoft and Crispin copycats?
Labels: industry, ponder this
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5 comments:
It's not a real ad campaign, let alone the work of Crispin.
The campaign is called "Life Without Walls" and the banner you showed is not even Crispin's work.
You should check your facts before posting on your little site.
To anonymous in Lakeland, FL:
If you can provide me the proper information crediting the "Life with Vista" campaign, I will gladly update the post. Otherwise, because Crispin is the AOR for Microsoft, the Microsoft work is credited to Crispin.
Thanks.
David,
We got the same email from "Lornie". While I don't believe this is sanctioned work from Crispin, there is something "else" going on here.
And to "anonymous"...this may not be the work of Crispin, but until someone steps up and makes it known what's going on here, it's not the most unreasonable expectation that the work will be (perhaps wrongly) attributed to them.
Here's some thoughts from BrandsAmongMany on the whole thing...
Crispin is not AOR for Microsoft, they are AOR for Windows. Universal McCann is AOR for Microsoft proper.
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