Making Old-World Advertising Work - 10 Ways Twitter Will Change American Business - TIME

Making Old-World Advertising Work - 10 Ways Twitter Will Change American Business - TIME

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Where are we headed?

I would like to open up a discussion on how should we create new business models for the ad world. It's pretty apparent things are changing. We've lost in some way credibility and the working model is begging for new thoughts from the core.

What do ya'll think? Some think that we should work based on results, but then how do we justify the overhead of our people. Either way, some accounts work on a 'pitch the project concept' and we're having that problem anyway.

Love to hear perspectives.

Cheers.

Congrats to Matt

Congrats to Texas Creative Alumni Matt Morris for his work on the DVD-ROM based on the PBS- Andrew Jackson microsite. The DVD-ROM was featured in the 2009 Communication Arts Interactive Annual: Interaction Design.

Sharon Hannon, KCET, writer
Philip Dunn, KCET, creative director
Matthew Morris, designer
Jimmy Mooney, JM Interactive, information architect
Peter Grant, KCET, illustrator
Kate Fulton, KCET, associate producer
Dan McDowell, KCET/Douglas Varchol, KCET, producers
Jackie Kain, KCET/David Neiman, Sketch Interactive, executive producers
JM Interactive (Austin, TX)/Sketch Interactive (Los Angeles, CA), project design and development
KCET, client