When the beer is synonymous with the town, the branding has to speak for both. By using Shiner’s own voice, McGarrah Jessee has taken a quaint Texas town’s charm and spun it into a national brand. Don’t miss out on the Shiner brand story, the discussion afterward, and the beer throughout.
This is in response to the American Public Transportation Ads post.
One of my UT advertising friends, Assaf who's now teaching at Cal-State Fullerton, told me that The Ranch is featured on Guy Kawasaki's web headline index site Alltop. Scroll down a little bit and you'll see it. Or do ctrl+F (Firefox) or command+F (Safari) to search for it.
Thanks to Alltop.com for thinking so highly of The Ranch!
While brilliant on Red Bull's part, I think that this would be more ideal for a NASCAR marketing move as it introduces the northeastern US and urban dwelling crowd to a mostly rural and Southern-based NASCAR product.
Via Bized.
"...in Stockholm’s Odenplan subway station, the staircase has been retrofitted to resemble giant piano keys, which produce real sound, to encourage commuters to climb the stairs rather than ride the escalator. According to this video — which seems to be part of a Volkswagen marketing initiative, though it’s unclear — it’s been a raging success."
It's that time of year again for the Austin Advertising Federation's Big Wig Horror Show (Awards Show). The Ranch bloggers Matt Crump and Jocelyn Lai are nominated in the "Best Up-and-Comer" and "Ad Person of the Year" categories, respectively. In the "Educator of the Year" categories are also several worthy and deserving UT professors.
Go. Make your voice heard. Vote.
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