When the beer is synonymous with the town, the branding has to speak for both. By using Shiner’s own voice, McGarrah Jessee has taken a quaint Texas town’s charm and spun it into a national brand. Don’t miss out on the Shiner brand story, the discussion afterward, and the beer throughout.
Turning an Assignment into a Legacy:
Shiner Brand Case Study by McGarrah Jessee.
Nov 3, 2009 • 6-8p
Scholz’s Biergarten
Click here to buy tickets.
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