One of the lesser known aspects of the advertising industry not really covered in school is PSA (Public Service Announcements). While the famous Avis- We try harder, Volkswagen- lemon, and other Bernbach, Burnett, and Ogilvy classics are often covered, classic PSAs are not- with the exception of Smokey the Bear-Only you can prevent forest fires.
The organization behind creating PSAs for America is the Ad Council and they have a great website and newsletter called My Ad Council. Top notch agencies donate their time, manpower, and resources to create public service campaigns. The nonprofit clients are treated like Fortune 500 clients and agencies are rewarded with much greater creative license than normal clients give.
Thursday, February 18, 2010
Heard of My Ad Council?
Labels: ads, ads showcase, industry
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1 comments:
Thanks for the recognition of Ad Council work! We hope you'll continue to enjoy and make use of My Ad Council, which allows users to easily share and comment on our PSAs.
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