News Roundup

Thanks to Naveed's Weekly Digest for all the links below.

• Tan Le demonstrates a headset that reads its user's brainwaves.


• Hello HTML5. Goodbye Flash.


• Some ground breaking news about the new health care reform bill: Children strongly oppose one aspect of it.


• Naveed gave a presentation about the effectiveness of the Old Spice campaign to a packed house.


• There are three types of happiness. Which one are you?

An Open Letter To All Of Advertising And Marketing

Click on image to enlarge.

I am not sure if this is written by a real consumer or someone posing as an every day joe. Either way, it really makes you think about where and what advertising and marketing people are coming up with these days.

Via PSFK

Recap of Portfolio Night 8 - Austin

Note about the illustration:
Austin is famous for having N. America's largest colony of Mexican free-tailed bats underneath the S. Congress Bridge(750,000).

Portfolio Night is a thirty-five city event where aspiring junior creatives and advertising students show their portfolios to seasoned and highly regarded art directors (such as Ignacio the founder of Portfolio Night), copywriters and creative directors. This year on May 20, Austin was included in the creative host cities for the first time.

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Two ways to make your brand really stand out

I enjoy reading the Brandchannel e-mail newsletters as they do a good job of keeping up and reporting on the latest branding news. Below are two brands they recently featured.



KIND snacks differentiates their brand by doing cause marketing using social media, random acts of kindness and other methods.

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