I enjoy reading the Brandchannel e-mail newsletters as they do a good job of keeping up and reporting on the latest branding news. Below are two brands they recently featured.
KIND snacks differentiates their brand by doing cause marketing using social media, random acts of kindness and other methods.
Many of you have already seen the Old Spice Man youtube videos. Read the background and more details about the campaign at NPR. And this is a compelling way to extend the campaign and incorporate it in everyday life.
Monday, August 02, 2010
Two ways to make your brand really stand out
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1 comments:
Kind of funny (not "ha ha" funny) that you mention both an email newsletter and social media in a blog post about how to make your brand really stand out. For those who are hesitant to embrace social media as a all-in-one solution, it's not. But when combined with other forms, like email marketing, it can further your reach and better target your audience. It's just a small step to really make your brand stick out in the crowded marketplace.
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