New Louisville tourism campaign

I got back from Taipei, Taiwan a couple of weeks ago and one thing I noticed about their advertising scene is it's cluttered, due to lack of space, and it's heavily dependent on that cardinal marketing rule "sex sells." I wish I took some pictures of the ads!

Here's a new tourism and PR campaign for Louisville, KY that openly mocks residents of Dallas, Atlanta, Ohio, Chicago, Los Angeles, and Boston. They say it's made in-house but I wonder if an ad agency is secretly behind this.



See the rest here.

From Coudal Partnersand AdFreak.

Upcoming: Q&A with The Richards Group

Instead of hearing from my boring self all the time, I'd like to invite you to ask questions to successful advertising pros. Just leave your question as a comment in this post and I'll post their answers in a future post.

The Richards Group is the largest ad agency in Dallas with scores of regional and national clients (Chick-fil-a, Home Depot and others). UT alums Mike Renfro, Group Creative Director, and Tina Johnson, Creative Director, are willing and ready to answer any type of question you may have.

Paper cutting to the max

We never did this kind of paper cutting in elementary school.

The work of Peter Callesen.

via Good Magazine.

How to write headlines and why your career depends on it.

I found this lengthy article by Suzanne Pope, a Group Creative Director at John St. in Toronto over at ihaveanidea.

I particularly liked this excerpt because it talks about meeting deadlines. As a junior level creative myself, I can say that learning to meet deadlines, with quality work too, is one of the first skills students should master because life is full of deadlines.

But you're not a wannabe art director. You're a copywriter. That's what you want to be. And if you really want to be a copywriter, you will be one. But that means learning to love words even more than you resist them. It means getting over your fear of the blank page. It means developing the confidence that you can write five decent headlines ten minutes before they're due.

Seems Joy is the topic. Who can deliver?

Talk about tying unrelated topics to a brand and making it relevant.

Re: The problem ad agencies have got at the moment

diagram from www.adliterate.com

Danny Nathan, a Texas Creative Ex in NYC, has posed this open-ended question of his fellow ad bloggers over at Beyond Madison Avenue.

"The problem advertising agencies have got at the moment is…"


"...that people who are in the industry care too much about advertising and people who aren't in the industry care too little."

-David Wen

update: Check out this Adweek Survey of perceptions of advertising.

Woes continue for GSD&M... err, Idea City.

AT&T gave a major slap in the face to Idea City on the VERY DAY of GSD&M's name change!

Read what they did. Dramz!

The Woes of GSD&M

Adage has an interesting article about Austin's own GSD&M. The agency will officially change its name to GSD&M's Idea City tomorrow. They haven't announced a reason for this, but I am going to venture a guess and say, maybe it's because they want the acronym to be GSD&MIC?

Read the full article, which discusses recent ups and downs of Austin's biggest agency, here: http://adage.com/article.php?article_id=120090

Axiom.

Interesting conference and POV from the past annual planning conference, TED, held in San Diego, California.

edit: You can also download and watch this "Do schools kill creativity?" talk by Sir Ken Robinson at the TED conference official site.

Any thoughts?

How many times have we been victims of the phrase "it's been done before" on our everyday idea seeking brainstorms? I certainly have asked myself that question many times, and my partner has brought it up even more times that I would sometimes care to know about.
I wonder what do you guys think, the spot from Telecom won a Gold Lion and was 2 points away from winning the Grand Prix on 2002, are we to assume that the Pepsi Max commercial will achieve the same on next year's festival?
And more so, does different concepts/communications justify "same style" execution?