Thursday, December 07, 2006

legit John McCain ad?

I wonder if anyone else has seen this ad on CNNSi.com. I wish I had clicked on it to find out the ad's legitimacy but, like other web surfers, I simply ignored the basic flashing text scheme and scrolled down to read the article.

I think one beauty of web advertising, compared to other mediums, is that companies can actually track to see if users are clicking on it and other statistics used to process that information. On the other hand, there's no 100% accurate way to see if that person who clicked it is actually reading and experiencing the company's website. They could just have opened up another browser window or browser tab and forgotten about it. And let's not get started about click fraud shall we?

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