Alumni Showcase: Crazy skateboarder

TX Creative alumni name(s) in bold.


Title: Human Skateboard
Client: Sneaux
First Air Date: 02/05/07
Agency: Margeotes Fertitta Powell/ NY
Chief Creative Officer: Neil Powell
Creative Director: Luca Grelli
Producer: Dan Kaplan
Art Director: Kris Delaney
Copywriter: Mary Williams
Managing Director: Lisa Fabiano
Account Supervisor: Marnie Baretz
Account Executive: Aly Christianson
Director: PES

How long did it take to make it?

Mary Williams, Copywriter, says...

It took about 3 days of shooting to make the spot. Each trick from grind to flip to jump took about an hour to two hours to shoot plus set up time. It’s a pretty tedious process because you’re doing 1000s of shots, but it went by much faster than I thought.

What's the inspiration behind it?

The inspiration? Hmmm. Well, I guess you could say it was inspired by professional skate videos. Before we tried to tackle our version, we watched a lot of skate videos by different pro skaters to get the feel and attitude. Plus we needed to figure out which tricks would look cool and could work in stop motion. Other than that, we just wanted to do a fun, irreverent short film that shows the attitude of the brand. We didn’t want to do a hard sell that would come off as too obvious and corporate for the 14 year old audience. We just wanted to make something cool that they could enjoy without telling them to “go out buy our shoes and buy our shoes today! While they’re cool! Because they make you cool!” Kids tend to see through stuff like that.