Do your own adventure with Sue Teller

This is an example of a soft-sell, albeit hilarious, viral video. An example of a hard-sell ad are those local car dealer ads that constantly repeat the dealer name and sale price. Another good example of a soft-sell viral video is BBH NY's Tea Partay. The advertising textbooks of the future will surely include a section about soft-selling and viral videos.

Creative Credits:
Client: Mountain Dew
Agency: 86 the onions
Creative Director: Chad Rea
Copywriter: Chad Rea Steve , Porcaro
Agency Producer: Margaret Overlay

Thanks to Dabitch for the link.