Friday, May 04, 2007

Critique please: Michaels




Matt Crump: Art Director/Idea Maker
Nancy Jeng: Art Director/Idea Maker

By Matt Crump  

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6 comments:

Anonymous said...

eh. i can see what you're trying to do here, but if i am only seeing one of these ads all i'm learning is that they have paint-by-numbers. a good headline in the same treatment could do a lot for these. give me a reason to visit the store.

9:50 PM
Anonymous said...

"Idea maker"? Really?

Please don't do that. It's pretentious. Sharing AD and CW credits is fine, but don't invent a new title.

Of the three, I like the paint-by-numbers one best because it makes the reader close the loop and rewards them for participating. The other ones, not so much.

3:45 PM
Anonymous said...

I think these are really smart.

10:51 PM
HighJive said...

i agree with anonymous.

but seriously, what are these ads trying to say? michaels is an arts and crafts store? why would it be necessary to communicate that? if you were creating a campaign for a grocery store chain, would you design pages with the logo made out of produce? if it was a hardware store, would you design layouts with the logo made out of tools? you get the idea, i hope. unfortunately, there's not an idea here. that aside, the layouts are semi-nicely designed.

think about the consumer benefit for going to michaels, then think of a cool and breakthrough way to execute against that. right now, these ads would maybe make for decent pages in michael's annual report.

but as always, that's just my opinion.

4:30 PM
Anonymous said...

who is michaels?

if you are going to do this, which i recommend against for same reasons stated above, at least include a puff paint or wood burning take down. what happen to the real crafts? you know the ones that waste the rainy days and make your basement smell like model glue. D

5:18 PM
Anonymous said...

Simple and fun. Yes, all these ads tell me is that Michaels is the place for craft lovers. Isn't that enough?

3:38 PM

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