You probably remember the creepy Orville Redenbacher ads from a few months ago. Poor Orville didn't quite look himself. His skin was rubbery, his eyes soulless and vague, and his speech didn't quite sync with the movement of his lips. What ever could be the matter with him?
Oh, yeah. HE'S DEAD.
Crispin Porter and Bogusky resurrected Orville through CGI--evil, Satanic CGI--and it cost them $34 million. To add insult to injury, ConAgra also pulled the Slim Jim account, which Crispin did some funny, award-winning stuff for.
The hot Venables Bell & Partners cleaned up after Crispin, winning the ConAgra account.
The lesson? Being weird might win awards, but does not necessarily sell products.
Are they selling iPods or popcorn?
Thursday, July 26, 2007
Crispin loses Deadenbacher, Slim Jim
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