What is Viagra all about?

New Viagra commercial premiered last night during NBC Nightly News, although I saw it later on Jimmy Kimmel. It caught my attention for a couple of reasons: one, it showed several guys singing Viva Viagra to the tune of Viva Las Vegas, and two, it showed several guys singing about Viagra to each other!

Not only did this strike me as weird, because I doubt any man would ever openly admit to using Viagra, let alone sing about it with his friends. I guess perhaps that's the point, the ad is supposed to make men feel less embarrassed and inhibited about taking Viagra.

However, AIDS Healthcare Foundation attacked Pfizer for supposedly promoting Viagra for recreational use and contributing to an increase in STDs. They suggest that Pfizer is using the success of the Vegas campaign ("What happens in Vegas, stays in Vegas") to promote Viagra.

Personally, I don’t think Pfizer is guilty of anything else but using the same old strategy to sell Viagra. When are they going to come up with something more original than showing men being happy again after reuniting with their erections?