Some branding tips

Here are some links about how to brand yourself for dating, how to brand your hospital, and how to brand your tourism campaign.


1. Seattle Children's Hospital

From Brand New. Be sure to download their simple and effective branding brochure.


2. Tip 107 - If You Are Single, You Are in Sales

From Never Eat Alone.

Technically, this is sales. But sales and branding are intertwined
-David

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We're all in sales. Do you want a raise or a promotion? You're in sales. Do you have a new idea at work? You're in sales. Are you single? You are DEFINITELY in sales. Even though I was a CMO at Deloitte and then Starwood (where I also led sales for awhile), in fact I was really terrible at applying this "sales" wisdom in bars when I was single. But the rules are the same, whether you're selling a house, the services of your start-up, or yourself:

1. Understand your product. That's you. Know who you are - your strengths, your weaknesses, your mission - and what you have to offer someone.

2. Know your target. Focus on the other person. Ask about his or her passions. Be sensitive to the other person's emotional temperament (wild, introverted, etc.) and tweak your conversational style accordingly.

3. Solve someone's problem. Be generous by introducing her to a person she would benefit from knowing or offering him advice on his struggles. If the problem is a dateless Friday night, cha-ching!

Oh, yeah, if you're no longer single, you're also in sales! This is a great time of year to develop a little more "currency" with the one you love. Go overboard this year to remind her or him how much your relationship means to you! We're all in sales.

Happy Valentine's Day.

Warmest,
Keith

3. The iconic I Love New York campaign

From Brand New. It's nice to see a campaign develop around this classic logo.