new fatherhood PSAs

More than 79% of Americans feel "the most significant family or social problem facing America is the physical absence of the father from the home." Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse.

In an effort to show dads the critical role they play in their children's lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children's well-being. The campaign provides fathers with the information they need to become better dads.

Watch the whole TV campaign on youtube. See the radio, print, and TV campaign on the Adcouncil site.

Does anyone know the full credits for the campaign?

Thanks to Tim for the link on facebook.

newrenaultloganads

Advertising Agency: Exclam Comunicação, Curitiba, Brazil
Creative Director: Lipsio Carvalho
Copywriter: Peterson Klug
Art Director: Alexandre Miyaki
Published: September 2008


Read comments about these ads. On a related note, here are the top 10 unintentionally worst company URLs. My favorite is www.gotahoe.com.

The Tmobile Dance

Top ten posts of 2008

The criteria for the top ten list was a formula of degree of humor, topic matter, number of comments and a bunch of fuzzy numbers.

10. Two new startups from recent UT ad grads. Conjunctured and Piryx.

9. Although this is student work, this monopoly redesign is still excellent.

8. Happy Promiscuous Mother's Day!

7. Your first job doesn't have to be your dream job.

6. Rampenfest.

5. Some new ways to tell a story in the 21st century.

4. Photoshop Disasters.

3. GSD&M has a new Executive Creative Director.

2. Modernista arouses the Wikipedia gods.

1. What I've learned in the past 42 months.

News Roundup

• A new viral campaign for UBISOFT Rayman Raving Rabbibs TV Party is out. These were shot by Director Brian Belefant.


• Pepsi is trying out social media. Via Bill at Make the Logo Bigger.


• The Arcadia Project is out from the ECD/CEO of Gyro Worldwide, Steve Grasse. His bio doesn't sound like the typical CEO bio.

  "Steven A. Grasse is a conceptual artist, author, and entrepreneur born in Souderton, Pennsylvania. Best known as the CEO and Executive Creative Director of Gyro Worldwide, Grasse is the world's first conceptual artist to use advertising itself as a medium for critiquing contemporary culture. Grasse has used every sub-medium of advertising--print, outdoor, packaging, live events, branding, guerilla marketing, Internet work--as a vehicle for his art"