News Roundup

• A new viral campaign for UBISOFT Rayman Raving Rabbibs TV Party is out. These were shot by Director Brian Belefant.


• Pepsi is trying out social media. Via Bill at Make the Logo Bigger.


• The Arcadia Project is out from the ECD/CEO of Gyro Worldwide, Steve Grasse. His bio doesn't sound like the typical CEO bio.

  "Steven A. Grasse is a conceptual artist, author, and entrepreneur born in Souderton, Pennsylvania. Best known as the CEO and Executive Creative Director of Gyro Worldwide, Grasse is the world's first conceptual artist to use advertising itself as a medium for critiquing contemporary culture. Grasse has used every sub-medium of advertising--print, outdoor, packaging, live events, branding, guerilla marketing, Internet work--as a vehicle for his art"