Chinese Environmental Ads

For those unfamiliar with traditional Chinese ink paintings, the paintings usually depict the majestic jagged and sharp mountains of China which are different than the more rounded and wider mountains of the US i.e. The Rockies. This campaign has swept the advertising awards shows in Asia. Who says the Chinese don't care about the environment?

View the TV and print ads at Coloribus


Client: China Environment Protection Foundation
Agency: JWT Shanghai
Production Company: One Production
Director: Hailong Li
Executive Creative Director: Yang Yeo
Art Director: Lillie Zhong, Yang Yong Liang
Copywriter: Jacqueline Ye, Rafael Freire
Editor: Chun Huang, Jing Li
Agency Producer: Jane Zhang
Producer: Xue Wu, Yuncheng An
Music: Vision Unit Production
Artist: Yang Yong Liang
Composer: Jiangzhou Feng
Client Service: Betty Tsai