A Trillion Dollar Ad Campaign

In Zimbabwe, the hyperinflation of the currency has gotten so bad that foreign currencies are being accepted in to circulation.

TBWA\Hunt\Lascaris has created this unusual outdoor campaign for The Zimbabwean, a newspaper produced by a group of exiled Zimbabwean journalists. The Zimbabwean is sold in the UK, South Africa and Zimbabwe but when entering the latter is charged an import duty of 55 per cent, making it unaffordable to the average Zimbabwean

Via Creative Review UK