- Will selling your Vitamin company as 100% US and 0% China work? A company is trying just that.
- The Drinkabilty campaign caused the first ever full-year sales decline in Budweiser history.
- Zappos has a new ad campaign. Is it touting its shoes? No. Is it selling its new collection of Jeans? No. Try customer service.
- Asics has a new womens sportswear line called AYAMi.
Amsterdam Worldwide created the campaign which takes its name from the Japanese term for ‘feminine’, ‘colourful’, ‘design’ and ‘beauty’. ASICS conducted an in-depth study with women across four European countries* to investigate their running apparel needs. The research reveals that not only are more women taking up running, but they also want to look good and feel great during exercise. Amateur female runners were used for the campaign: Charli Croll, Sophia Teres and Kari Frette – who in turn were shot by world-renowned sports portrait photographer, Robert Wilson. AYAMi will launch in Germany, Austria, the UK and Benelux this spring, with a wider European rollout planned in autumn this year.
- OK Go has a new song out and, therefore, another outstanding music video
- Urban Outfitters is launching a new bridal brand while American Eagle is closing down Martin + Osa.
Posts
1 comments:
I like that you think. Thank you for share very much.
Post a Comment