The long-time AOR (Wieden + Kennedy) for Nike Inc. has debuted a new Tiger Woods ad in time for the Masters.
Similar to the defiant Kobe ad (opens as pdf. Does anyone have the larger size ad? I used to have a higher-resolution jpg and the body copy is really well-written.) released after Kobe's acquittal of sexual assault charges in 2003, this ad has shades of independence and does not mention Nike golf products at all.
Read more about the controversial ad here and here.
Saturday, April 10, 2010
What do you think of the new Tiger Woods ad?
Labels: ads, culture, ponder this
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3 comments:
Tiger by the tail.
I did not think much of it. Fake. It did not motivate me in any way. I personally think we're not concentrating on what is important: GOLF.
I agree with you Francisco. Not much emotion involved.
I think Nike and W+K rushed this ad out so they can have some presence. It's not as well thought out or refined as their previous ads.
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