“I want this to be a place that Texas Creatives can call their own. A place where people can surf to relax after a hard day at work or a week full of stressful tests, where they can see the freshest student thinking, where they can read smart, insightful commentary about life and the advertising industry. A place where students can feel free to post their thoughts, ideas and rough comps for feedback.” As Sean Thompson, Professor of advertising at UT stated, "this could be a wonderful tool that means something to many, beyond the Texas network."
In spring of 2006, I visited Room 116, started by Bryan, and ihaveanidea, started by Ignacio, a lot. I was inspired by their dual goals of giving jr. creatives (and college students) an online voice and online guidance.
The University of Texas Department of Advertising was one of the first schools to have an internet presence with Advertising World in 1997. In addition, every program (it's like a minor) in the department is well-known. Therefore, why not create a blog and resource site for the historically renown Texas Creative program? After founding it on Valentine's Day 2006, word spread through the numerous marketing and advertising blogs and a lot of consistent traffic from around the world hit The Ranch. To this day, I am still surprised by the results.
Success does not come from one person alone so I'd like to thank the following for their unique insights and writing styles. Matt Morris, Monica Corona, Matt Crump, Nancy Jeng, Jocelyn Lai, and many, many others.
Texas Media / Texas Creative / Texas Public Relations / Center for Interactive Advertising
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