Everybody read this interview.
Then ponder this...
"ihaveanidea: What are the three biggest mistakes you’ve made?
Paul Lavoie: ...The other thing I learnt in the first months of working was that “process” overwhelmed “product”. So we couldn’t be agile or fast. We had to follow a process, which halted things. So when I started Taxi, there was no process. It was fully organic. I would come to work with my partner Jane and we wouldn’t make ads until 2 or 3 pm because there was no process. So I realized that we need a little bit of process because a little bit of process liberates creativity. No process strangles it. Too much paralyzes it..."
Agree/Disagree? Any thoughts?
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