Product : Hyundai Santa Fe
Title : Life Shapes
Agency : The Richards Group
# Creatives : Steve Levit (Creative Director)
# Mike Bales (Copywriter)
# Tim Tone (Art Director)
# Mike Duckworth (Copywriter)
# Terence Reynolds (Art Director)
# Phillip Lopez (Agency Producer)
# Allison Collinsworth (Agency Producer)
# Director(s) : Jörn Threlfall
Prod. Co. : Outsider
Country : United States of America
Other Credits : Editorial: Chrome/Santa Monica
Editor: Hal Honigsberg
Telecine: Rushes/LA
Colorist: Gino Panaro Post/Effects: Moving Pixels/Santa Monica
Music: Primal Scream
Thursday, November 30, 2006
Hyundai Santa Fe
Labels: ads
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3 comments:
Hey David, that song is actually 'Chocolate Lovely' by Amon Tobin, from his album Supermodified (see http://myspace.com/tobinamon). Quite a catchy song, and a major reason I'm fond of the ad.
I love it when ads use the human body as an art form. Especially with shadows and showing off flexibility. Wonderful.
Very impressive performance art piece. BUT, after watching it three times, I still can't figure out what the hell it has to do with the Sante Fe.
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