Be wary of what you hear

Court TV is paying for a Big brother-like marketing initiative where customers in bookstores are targeted with prerecorded voices. It's called audio spotlighting and the thirty second voice is triggered when someone walks in front of a sensor.

Until now, this technology has been used in prestigious musuems around the world for educational purposes.

Patrick West of Zoom Media, who designed the system, has this to say, "What's great about this is I can hear the message perfectly clear ... the person sitting there reading their book or having coffee, it doesn't interfere with them whatsoever."

Excuse me Mr. West, but I would think that hearing advertising messages beamed at my ears while I browse Barnes & Noble is interference.

thanks to David Roth for the link