Spot Runner is a LA-based company that sells do-it-yourself commercial toolkits ranging from $349 to $499. It's helped small businesses such as Findley's meat market in Atlanta (or Hotlanta as the Rappers say) generate more business according to CNNMoney. Now, every small business owner can ditch their local ad agency. The future of advertising is clients make their own commercials!
The commercials cost Findley's $349 and $499 and the shop spent about $2,100 in March and $1,100 in May to air the spots on ESPN, Food TV, Fox News Channel and Fox Sports.
"We found out that it was very affordable and they help you work with a small budget," said Findley's owner Dolores Barr.
And right away "we saw a noticeable increase in first-time walk in traffic" that translated into a "35 percent sales increase," Barr said.
"Spot Runner is very interesting," said Greg Sterling, an industry analyst. "They're doing something unique right now, which is offering traditional TV advertising to the small business market."
Business Week also asks, "Is Spot Runner Revolutionary?"
But wait a second, does this sound too good to be true? If you scroll down to the last comment on another Businessweek article about Spot Runner you'll find an interesting and very pricey catch.
One of my concerns about this is about the creativity of it all. Is Spot Runner allowing a free-reign on ideas (with them being the Kingpin)? After all, advertising is an idea business.
Wednesday, November 15, 2006
Make and produce your own commercial for $349
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1 comments:
Yes, spotruiner is too good to be true. I read the Businessweek comment like you suggested, and went to their site. They explicitly state they may charge additional fees on top of regular air time and you can't air their stale template ads anywhere except with them! Their largest competitor Cheap-TV-Spots.com, in sharp contrast, commits to passing all additional discounts back to their clients. Cheap-TV-Spots.com produces memorable custom-made ads for one low flat rate that can air anywhere, even internationally. They have an amazing 51 international awards for their discount TV and web video ads.
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