Sukle has done some work for the conservation of Denver public water. Their strategy seems to be spread across every medium available including youtube. Because of this all encompassing, and expensive, strategy, the Denver water organization must have a large advertising budget or everything was pro-bono.
from Houtlust.
Sunday, November 26, 2006
Save Denver water
Labels: ads
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1 comments:
i can see how one would presume a large advertising spend given all the mediums shown. reality is it was a limited budget and therefore, the creative had to be impactful in order to drive home the message and generate word of mouth buzz.
which it did from what we can tell through conversations overheard around town and unsolicited requests from residents for signs they could put up in their yard to help reinforce the message.
and as you pointed out, the TV spots ended up on YouTube. (we didn't post them. someone liked them enough to do it on their own. we were pretty flattered and surprised.)
thanks for noticing the work.
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