Honda Europe. By W+K London.
Citroen. By EURO RSCG London.
Volkswagen USA. By C P + B.
Volkswagen USA. By C P + B.
Honda Europe. By W+K London.
Volkswagen USA. By C P + B.
Volkswagen Europe. By DDB London.
Do these TV spots sell the vehicle?
Do you remember the actual model?
What are the product benefits?
Does it even matter?
Sunday, March 05, 2006
Ads: The formula for making a car commercial is...
Labels: ads
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4 comments:
I think the VW unpimp your ride commercials are awesome. They all definatly have a concept and it sells the GTI. These commercials made me laugh out loud and they got my attention.
The first Honda commercial is great too. I remember when this came out and everyone was online looking at it.
I really think these are all great commercials that don't show a car on the side of a mountain or down a windy wet street. It's a different way of looking at car commercials.
weiden and kennedy makes me feel all warm inside
i'd like to second that motion.
it's interesting that when the vw gti commercials first started airing it seemed that everyone was so unimpressed, especially with regards to the advertising world, coming from powerhouse cp+b. but watching it the other day with my boyfriend (who is clearly the target market) and seeing his enthusiasm at the concept and casting, i think they hit it right on the head.
I want to see how they'll sell an $80,000 Phaeton or the stupid Toureg.
Vee-Dub..represent Deutschland!
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