Ads Showcase: W+K have done it again.

Another amazing TV spot from Wieden + Kennedy.



They also made a "very clean" TV spot about Carmelo Anthony.

They did an amazing job of blending a great storyline with amazing music and very strong, iconic (in the Jordan commercial) visuals in both spots.

The Jordan spot especially has very "sticky visuals" that stay with you even after the commercial is done.

The Carmelo spot is strong because it ties in the basketball game player introduction with his life story and then it ends it again as he's being introduced. The white glow around him makes him seem angelic as he's about to start a new stage in life in the NBA. Very good story development.

The client/agency relationship between W+K (Dan Wieden) and Nike (Phil Knight) is built upon such a great trust that it seems like true creative freedom is displayed a lot in the Nike work.