Online: Bono is ____.

Has anyone seen the 60 minutes feature about Bono and U2?
Listening to him talk about music, global humanitarianism and being a band with a social conscience is very inspiring.

It used to be here at youtube. But it was taken down for copyright infrigement.

This brings up another interesting trend.

Go to Google Videos and Youtube and you can literally download commercials (VW, Nike, Geico, Budweiser just to name a few).

In the past it seems like agencies didn't want people to be able to have a hard copy of their commercial. Now, they even supply it for free on their client's websites. Some examples are Nike Basketball- by W+K and British Columbia SPCA- by Palmer Jarvis DDB

Of course this makes sense. It's free publicity. There's no need to plan flight schedules and look at Nielsen ratings anymore. It's uninterrupted viewing. This way people can watch the commercials over and over on their personal computer free of the TV schedule clutter.

So why don't more brands do it? Why do some sites, such as Target- by Kirshenbaum Bond + Partners? and these two sites from the "Super Bowl for women" (The Oscars) for JCPenney- by DDB Chicago and American Express- by Ogilvy NY, still only have streaming media?

People are going to be able to download the commercial anyway from someone else's site or blog. Ie. these Budweiser (click on screening room) spots by DDB Chicago and this Clorox spot by DDB San Francisco.

DDB San Francisco is one of the fastest growing offices in the fabled DDB network and they are really starting to generate a lot of attention from the industry and clients due to their innovative work. Creating great work and a great culture and the ECD being Lisa Bennett (a Texas Exe I might add) is no coincidence.





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News Brief
JC Penney Extends TV Ads Online
Monday, Mar 6, 2006 6:00 AM ET

JC PENNEY HAS PLACED THE TV ads that ran during Sunday's Academy Awards television coverage online at jcp.com. There, visitors can interact with the creative by clicking on product in the ads for pricing and ordering details. The TV ads were created by DDB Chicago.
--Gavin O'Malley