One of the lesser known aspects of the advertising industry not really covered in school is PSA (Public Service Announcements). While the famous Avis- We try harder, Volkswagen- lemon, and other Bernbach, Burnett, and Ogilvy classics are often covered, classic PSAs are not- with the exception of Smokey the Bear-Only you can prevent forest fires.
The organization behind creating PSAs for America is the Ad Council and they have a great website and newsletter called My Ad Council. Top notch agencies donate their time, manpower, and resources to create public service campaigns. The nonprofit clients are treated like Fortune 500 clients and agencies are rewarded with much greater creative license than normal clients give.
Thursday, February 18, 2010
Heard of My Ad Council?
Tuesday, February 16, 2010
Monday, February 08, 2010
My Top Three Super Bowl Ads
Super Bowl XLIV is over and there was a record 48 minutes of commercial time. Of all the commercials, my top three are below. These are the top three because of their simplicity, memorability ("stickiness"), and effectiveness.
View the rest at The 2010 USA TODAY Ad MeterSM or the AdAge Special Report.
#1. Parisian Love by Google in-house marketing department
#2 Title: TruTV's Punxsutawney Polamalu by Grey, New York
#3 Dorito's House Rules by crashthesuperbowl.com contest
Thursday, February 04, 2010
Top 20 Super Bowl ads ever
Since this Sunday is Super Bowl 44 here are the top 20 Super Bowl ads as chosen by Creativity Magazine. My top three personal favorites are below.
Monster.com "When I Grow Up" by Mullen
Reebok "Terry Tate Office Linebacker" by Arnell Group
McDonald's "Showdown" by Leo Burnett
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