Tuesday, May 25, 2010

World Cup 2010 ads

Which one do you like best? Which ones have hidden innuendo? Have any more ads?

Keep on scrolling down for a catchy surprise.

Monday, May 24, 2010

A non-profit agency doing non-profit work

In this economy running a non-profit is difficult. Soliciting donors while balancing high stress on a shoestring budget is not fun. On top of that, most non-profits are most lacking in marketing and IT help.

This is why Serve Marketing + Advertising, a non-profit agency, is so remarkable.

One of their recent campaigns, Close The Gap, targets salary disparities between men and women while another campaign was for the American Diabetes Association.

Here in Texas, two agencies come to mind when thinking about social causes. Sherry Matthews Advocacy Marketing in Austin is known for positive social change and IS7 in Dallas focuses on interactive work for non-profits.

Friday, May 07, 2010

Very clever-sneaky-advertising

This is very clever advertising from Marlboro.

Via Graphicology.

Imagine yourself as a major sponsor of the biggest and most successful Formula One racing team. Your identity and brand is intertwined with the race team and to some extent Formula One itself. You are in negotiations to financially sponsor this race team for the next five years and are willing to pay about $1 billion to do so. Unfortunately for you, the European Union is set to pass a ban on cigarette advertising and your company manufactures and globally markets cigarettes.

The law goes something like this: The Tobacco Advertising Directive: Passed by the European Parliament and Council in 2003 (see:IP/02/1788), the Directive bans tobacco advertising in the print media, on radio and over the internet. It also prohibits tobacco sponsorship of cross-border cultural and sporting events. The best I can tell is that this went into effect in 2005. Right around the same time as your contract negotiations.

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