Friday, October 30, 2009

Making Shiner an icon

When the beer is synonymous with the town, the branding has to speak for both. By using Shiner’s own voice, McGarrah Jessee has taken a quaint Texas town’s charm and spun it into a national brand. Don’t miss out on the Shiner brand story, the discussion afterward, and the beer throughout.

Austin AdFed Presents:

Turning an Assignment into a Legacy:
Shiner Brand Case Study by McGarrah Jessee.

Nov 3, 2009 • 6-8p

Scholz’s Biergarten

Click here to buy tickets.

Tuesday, October 27, 2009

Foreign Public Transportation Ads

This is in response to the American Public Transportation Ads post.

Friday, October 23, 2009

Thank you to

One of my UT advertising friends, Assaf who's now teaching at Cal-State Fullerton, told me that The Ranch is featured on Guy Kawasaki's web headline index site Alltop. Scroll down a little bit and you'll see it. Or do ctrl+F (Firefox) or command+F (Safari) to search for it.

Thanks to for thinking so highly of The Ranch!

Red Bull street marketing

While brilliant on Red Bull's part, I think that this would be more ideal for a NASCAR marketing move as it introduces the northeastern US and urban dwelling crowd to a mostly rural and Southern-based NASCAR product.

Via Bized.

Tuesday, October 13, 2009

Would this make you take the stairs?

" Stockholm’s Odenplan subway station, the staircase has been retrofitted to resemble giant piano keys, which produce real sound, to encourage commuters to climb the stairs rather than ride the escalator. According to this video — which seems to be part of a Volkswagen marketing initiative, though it’s unclear — it’s been a raging success."

Via Freakonomics.

Friday, October 09, 2009

Big Wig Voting for Ausin Ad Fed

It's that time of year again for the Austin Advertising Federation's Big Wig Horror Show (Awards Show). The Ranch bloggers Matt Crump and Jocelyn Lai are nominated in the "Best Up-and-Comer" and "Ad Person of the Year" categories, respectively. In the "Educator of the Year" categories are also several worthy and deserving UT professors.

Go. Make your voice heard. Vote.

About Us / Privacy Policy and Terms of Use / Contact Us
LEGAL STUFF: The views expressed on The Ranch are not officially representative of the The University of Texas at Austin. © 2008. All rights reserved. Founded by David Wen, with Silver Cuellar's help, on a lonely February 14, 2006 in Austin, TX for the benefit of all.