I wrote about Portfolio Night before and I even asked Ignacio if he could expand to Austin. Well, it's back.
Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts
Tuesday, May 15, 2012
Portfolio Night 10 returning to Austin
Friday, April 20, 2012
Sau Paulo says no thanks to billboards
In 2006, the mayor of São Paulo mayor banned the use of outdoor advertising, including billboards and transit. Initially, the business community was alarmed, and worried that there would be millions in lost revenue and tens of thousands of lost jobs. But a 2011 study showed that 70 percent of the city’s residents find the ban to be beneficial. The ban…
Via Populous
More pictures on tirafoto's flickr.
Monday, March 19, 2012
Modern Retro ads for latest Newsweek issue
Via Adage. Vote for your favorite ad.
Thursday, March 08, 2012
What a $4,500 in-house commercial looks like
It turns out the guy in the video really is the founder and CEO of the new start-up, Michael Dubin. What’s more surprising, though, is the fact that he made the ad himself. “The world is filled with bad commercials and people who are marketing too hard," Dubin says. "I think what we wanted to do is not take ourselves too seriously, and deliver an irreverent smart tone." Dubin wrote the spot last October and shot it with his good friend and co-director, Lucia Aniello. It cost about $4,500 and the team managed to bang it out in a single day, shooting on location at the actual factory warehouse, at their fulfillment center in Gardena, California. Not every CEO is cut out for making Funny or Die quality sketch-like ads, obviously. When he was living in New York, Michael Dubin took classes at beloved comedy training grounds, the Upright Citizens Brigade theatre, and has long dabbled in funny business.Via Quora. Read entire background story at Co.Create.
Saturday, March 03, 2012
Sunday, August 08, 2010
Recap of Portfolio Night 8 - Austin
Austin is famous for having N. America's largest colony of Mexican free-tailed bats underneath the S. Congress Bridge(750,000).
Portfolio Night is a thirty-five city event where aspiring junior creatives and advertising students show their portfolios to seasoned and highly regarded art directors (such as Ignacio the founder of Portfolio Night), copywriters and creative directors. This year on May 20, Austin was included in the creative host cities for the first time.
Monday, August 02, 2010
Two ways to make your brand really stand out
I enjoy reading the Brandchannel e-mail newsletters as they do a good job of keeping up and reporting on the latest branding news. Below are two brands they recently featured.
KIND snacks differentiates their brand by doing cause marketing using social media, random acts of kindness and other methods.
Sunday, June 20, 2010
Friday, June 11, 2010
Cannes Young Lions Competition - entry 2
The Cannes Young Lions Competition is underway with 8 days left to vote. Below is the entry, and a brief Q & A, of Jessica kalbermann and Orel Bitan of BBDO (Israel).
How did you come up with the idea?
So... Jessica and I started to compeer the live of those poor children to the reach lives of world leaders (that is how we matched each glass to each leader's country).
We asked our selves how come when world leaders encounter a general problem they will find many rezones to disregard it. But when the problem affects their own lives they will somehow find a fast solution.
Cannes Young Lions Competition - entry 1
The Cannes Young Lions Competition is underway with 8 days left to vote. Below is the entry, and a brief Q & A, of Wojciech Kowalik of the London College of Communication.
How did you come up with the idea?
As the brief was centered not on the sanitation and water crisis in poor countries, but on the summit that will try to tackle it, I thought it could be
a good idea to use peoples' natural skepticism towards the world leaders.
Really, just a few people are naive enough to think that those big guys really consider Millennium Development Goals more than just a PR. Public isn't stupid.
Tuesday, May 25, 2010
World Cup 2010 ads
Which one do you like best? Which ones have hidden innuendo? Have any more ads?
Keep on scrolling down for a catchy surprise.
Saturday, April 10, 2010
What do you think of the new Tiger Woods ad?
The long-time AOR (Wieden + Kennedy) for Nike Inc. has debuted a new Tiger Woods ad in time for the Masters.
Similar to the defiant Kobe ad (opens as pdf. Does anyone have the larger size ad? I used to have a higher-resolution jpg and the body copy is really well-written.) released after Kobe's acquittal of sexual assault charges in 2003, this ad has shades of independence and does not mention Nike golf products at all.
Read more about the controversial ad here and here.
Friday, March 12, 2010
A beautiful PSA
This is a very beautifully shot and art directed public service ad campaign called Embrace This from England. Despite the techniques used to make it more aesthetically pleasing, viewer discretion is advised.
Via AdFreak
Thursday, February 18, 2010
Heard of My Ad Council?
One of the lesser known aspects of the advertising industry not really covered in school is PSA (Public Service Announcements). While the famous Avis- We try harder, Volkswagen- lemon, and other Bernbach, Burnett, and Ogilvy classics are often covered, classic PSAs are not- with the exception of Smokey the Bear-Only you can prevent forest fires.
The organization behind creating PSAs for America is the Ad Council and they have a great website and newsletter called My Ad Council. Top notch agencies donate their time, manpower, and resources to create public service campaigns. The nonprofit clients are treated like Fortune 500 clients and agencies are rewarded with much greater creative license than normal clients give.
Thursday, February 04, 2010
Top 20 Super Bowl ads ever
Since this Sunday is Super Bowl 44 here are the top 20 Super Bowl ads as chosen by Creativity Magazine. My top three personal favorites are below.
Monster.com "When I Grow Up" by Mullen
Reebok "Terry Tate Office Linebacker" by Arnell Group
McDonald's "Showdown" by Leo Burnett
Thursday, January 28, 2010
Monday, January 18, 2010
Controversial non-profit ads
It seems like non-profit organizations have to be more shocking,which generates more attention, in their advertising as they don't have the big budgets that for-profit corporations do. One example are the DDB Brazil ads for WWF comparing the relatively few deaths of 9/11 with the extraordinary number of people who died in the 2005 Asian tsunami.
A recent Medicins Sans Frontieres (Doctors Without Borders) ad.
Via The Agitator.
The Brazilian WWF ad.
Via Adfreak.
Monday, January 11, 2010
US Buick vs. China Buick
When I was in China, I noticed many upper-class people driving Buicks where in America they would probably be driving an European luxury car. In China, Buick occupies a cool, hip mindset while in America, the brand perception is different.
In China, General Motors has done a superb job of pitching Buick as a cool, even sexy, luxury car. It's not viewed as something your grandfather would drive. Instead, GM positioned Buick as an aspirational brand that fits in perfectly with China's national go-go race to modernity.
As a result, the Buick has become a symbol of the country's rising prosperity — a fun, four-wheeled, tactile embodiment of Deng Xiaoping's famous phrase, "To get rich is glorious."
Compare the two commercials below to see a brand that has already established a strong brand image so they can have more daring ads versus a struggling brand image that is trying very hard to portray hipness.
Chinese Buick ad
American Buick ad
Via Globalpost.
Wednesday, December 02, 2009
Introducing the ADvent-Calendar
Instead of the traditional Christmas calendar with the Jesus story, XIPAX has launched The ADvent-Calendar. Every day from December 1st through December 24th, a new, wonderful, and international ad will be featured.
Tuesday, October 27, 2009
Foreign Public Transportation Ads
This is in response to the American Public Transportation Ads post.
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