Friday, April 20, 2012

Sau Paulo says no thanks to billboards

SP placas vazias / empty billboards

In 2006, the mayor of São Paulo mayor banned the use of outdoor advertising, including billboards and transit. Initially, the business community was alarmed, and worried that there would be millions in lost revenue and tens of thousands of lost jobs. But a 2011 study showed that 70 percent of the city’s residents find the ban to be beneficial. The ban…

Via Populous

More pictures on tirafoto's flickr.

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