Thursday, December 30, 2010

Happy New Year

All the best.

Digital Agencies.

Interesting benchmark on how we're doing on digital. These agencies I love, but we need to get on the boat and remember we are in the business of speaking in behalf of our brands no matter what the media is. The message and the experience tied to consumer-product relevance.

Which makes me think. Souldn't our first brand be our own agencies?


What Is A Digital Planner?

I would love to hear any thoughs on differences between a digital planner vs what we know at "traditional" agencies. Anyone?

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LEGAL STUFF: The views expressed on The Ranch are not officially representative of the The University of Texas at Austin. © 2008. All rights reserved. Founded by David Wen, with Silver Cuellar's help, on a lonely February 14, 2006 in Austin, TX for the benefit of all.