While brilliant on Red Bull's part, I think that this would be more ideal for a NASCAR marketing move as it introduces the northeastern US and urban dwelling crowd to a mostly rural and Southern-based NASCAR product.
Via Bized.
Friday, October 23, 2009
Red Bull street marketing
Labels: culture, industry, marketing, Personal impact ads, viral
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1 comments:
Maybe their strategy is to attract urban fans. I'd guess the south and midwest is pretty much sold on the NASCAR concept. :)
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