On the heels of Ashley's Coupe Du Monde post, I decided to talk some more about soccer (football).
Since when did Nike become the cause-related marketing/PR leader?
First they create the smart and catchy Go Yellow/Live Strong with yellow wristbands (with Lance Armstrong) and now they have a help fight poverty with soccer campaign.
I received a ninemillion.org newsletter in my inbox this morning. Take a look here
I wonder how much Nike Inc. has donated? If Phil Knight can donate $50 million to upgrade the Univ. of Oregon's football locker room, I'm sure he has some more spare change lying around.
Also, what's the last cause-related marketing initiative that you've heard of from adidas-reebok (they're merged now), puma, or converse (owned by nike)?
Thursday, June 22, 2006
Marketing: Nike is at it again
Labels: marketing
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2 comments:
Converse is doing something with Bono's (RED) campaign. Read about it at my cause marketing blog at www.selfishgiving.com.
The agency that created the livestrong bracelet and campaign is Wieden+Kennedy, Nike's advertising agency. Nike didn't "buy" anything from anyone-- they simply took an idea that their agency created and ran with it, just like any other campaign that W+K develops.
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