And today, I literally STEPPED ON AN AD.
GEICO is also taking it to the streets of Austin by scattering flyers. While students at UT are chasing an IKEA living room they are running over ads, ads that I noticed, but does anyone else?
In an age of new media why are companies still using less innovative tactics? Hasn’t it been decided that flyers and direct mail are not effective, especially for companies as established as GEICO car insurance? Consumers remember the commercials, less can be more.
Just as there is an innate desire to belong there is also an innate desire to throw flyers on the ground. Should I even mention the environmental concerns? Probably not.
Will it continue in spite of smarter, emerging tactics or will we soon read about “Death of the Flyer?”
Tuesday, November 14, 2006
An Ad Stopped Me In My Tracks.
Labels: Personal impact ads
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9 comments:
Perhaps one of the reasons for the flyers is that mass printing on paper is still relatively cheap and time-effective than creating a youtube-specific TV spot.
I'll second David. They don't give a shit if they get even a quarter of a percent of return because it costs them nothing to cause all that trash.
GEICO was started as a direct mail marketer, so the use of direct mail anf flyers somehow surprises you?
i agree with all of the above- "smarter, emerging tactics" does not necessarily mean cheaper.
Scattering trash in the form of advertising amongst the already flyer strewn grounds of a huge campus like UT doesn't exactly hit me as being effective. Ok, its cheap. But they're making trash. If you're going to throw paper everywhere, you'd damn well better put something on it that will make me want to pick it up.
And I won't touch on "responsible advertising" here. Not usually something I go out of my way to harp on, but this is just creating trash.
the geico stuff isn't being "scattered about campus" or passed out as flyers... all those ads are newspaper inserts, specifically in the daily texan, that get dropped by careless students... not a "littering of the streets" by geico.
Bad news. I've heard direct mail is wildly effective. And one of the easiest ways to track ROI. It's the McGyver of mass media.
I think the ads work with the campaign. It makes it seem like a caveman advocacy group is posting them, I personally like the ads. If they're inserts in the Daily Texan, it's not Geico's fault people carelessly drop them and leave them on the ground.
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