I'm a subscriber to Nike newsletters and I received this email just now. What an interesting, efficient, and cost-effective(free) way for Nike to take on the issue. Why spend $400,000+ making, producing, and placing a TV spot when you can send out a simple email?
Click to enlarge.
Tuesday, April 17, 2007
Nike and Don Imus
Labels: future trends, online, ponder this
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3 comments:
This ran in the NY Times too. Not sure how I feel about the idea yet, but props to Nike for responding so fast to a hot topic.
EXPLOITATION.
Speaking of racial tensions and radio hosts... http://www.nytimes.com/2007/04/24/arts/24radi.html?ex=1335067200&en=f43a31d3349e2bab&ei=5124&partner=permalink&exprod=permalink
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