Tuesday, October 16, 2007

New Louisville tourism campaign

I got back from Taipei, Taiwan a couple of weeks ago and one thing I noticed about their advertising scene is it's cluttered, due to lack of space, and it's heavily dependent on that cardinal marketing rule "sex sells." I wish I took some pictures of the ads!

Here's a new tourism and PR campaign for Louisville, KY that openly mocks residents of Dallas, Atlanta, Ohio, Chicago, Los Angeles, and Boston. They say it's made in-house but I wonder if an ad agency is secretly behind this.



See the rest here.

From Coudal Partnersand AdFreak.

6 comments:

monica said...

i can't get over how absurd these spots are. i just hope whoever made these wasn't serious...

jocelyn_lai said...

advertising in taiwan is also very F&B oriented, brightly-colored, animated

Anonymous said...

What does F&B mean? Do you mean to say FOB? :)

Anonymous said...

I hope Monica's not in advertising or ever needs a sense of humour to do her job. Obviously these ads are tongue in cheek. I love them.

monica said...

whoa. thanks.

jocelyn_lai said...

F&B meaning features and benefits

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