This is hilarious and very catchy. BBH has done a great job at extending the Axe brand in to all forms of media. The media that I have personally seen are direct mail,interactive, commercials, viral, and guerilla advertising.
Directed by Peter Rosch.
Client: Unilever (Axe)
Saturday, December 08, 2007
Ode to the holidays
Labels: ads, alumni showcase
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